GIOIA

GIOIA

SOUTHERN ITALIAN PIZZA & DELI

GIOIA

SOUTHERN ITALIAN PIZZA & DELI

Gioia is a southern Italian pizzeria and deli in West London serving slow-fermented sourdough pizzas, craft beers and classic wines. The name Gioia is Italian for “joy”, a warm and cheerful word that sums up the love for pizza and the pleasure of eating together, the Italian way. Eating with joy means sharing honest food with loved ones and strangers alike, caring for your guests, allowing time for conviviality and table talks while the world goes by.
The project included: naming; designing a logo and logomark that embody the joyful act of communal eating; selecting a colour palette inspired by the Italian “tricolore” flag; designing bespoke food and drinks menus; creating POS materials such as business cards, promo flyers and pizza boxes; building a visual system for their social media channels and website.

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Photography by Nocera & Ferri
Web development by OKK Studio

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