WHISKY IS THE LIMIT

WHISKY IS THE LIMIT

INDEPENDENT SELECTOR FROM GENEVA

WHISKY IS THE LIMIT

INDEPENDENT SELECTOR FROM GENEVA

Whisky Is The Limit is an independent whisky bottler based in Geneva, Switzerland. The brand began as an online resource that shared stories, travel logs and workshops about whiskies, particularly from Scotland, and quickly grew a loyal following on social media. Thanks to the strong relationships established with distilleries and influencers over the course of many scouting trips, it was a natural next step to start selecting and bottling their very own whisky casks.
We were tasked to rebrand the business from top to bottom, disrupting the sometimes very conservative visual codes of the category to highlight the more fun and upbeat character of whisky, with the ultimate goal of making it an inclusive drink that knows no boundaries of age, gender or status.
The project included: designing and entirely new logo, now composed of a full name and acronym with custom hand-drawn lettering, together with an original logomark that encapsulates the meaning of the brand name; selecting a striking typography and creating a broad colour palette; designing fully custom labels for every single bottling, illustrated with abstract Scottish landscapes and mythical animals; working in close contact with suppliers to advise for the best printing techniques and textural finishes to be applied to the packaging; creating a comprehensive identity for web and social media channels that makes the unique character of the brand shine through.

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Exclusive Mockups for Branding and Packaging Design
Exclusive Mockups for Branding and Packaging Design
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Sang Bleu Kingdom by Swiss Type Faces

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